El Cantante

Though they don't look much alike, slight actor-singer Marc Anthony was born to play robust salsa sensation Héctor Lavoe. In addition to similar ancestry and vocal skills, Anthony has been building a respectable cinematic resume with roles in Big Night and Martin Scorsese's Bringing out the Dead. The title of El Cantante comes from a number Rubén Blades wrote for The Singer. Lavoe would make it his signature song. In the film, Anthony's wife, producer Jennifer Lopez, plays Puchi, the Nuyorican beauty who won Lavoe's heart. She narrates their story from the perspective of 2002 (the real-life Puchi passed away shortly afterwards). Leon Ichaso (Piñero) contrasts Lavoe's rise from Puerto Rican street singer to New York superstar with his fall from innocent immigrant to heroin-addicted ladies man. By the mid-1980s, Lavoe's popularity hit its peak, and Ichaso spends the rest of the time ticking off the tragedies of his final years: the break with trombonist Willie Colón (John Ortiz), stay in a mental ward, etc. It's a dynamic portrait, and Anthony and Lopez work well together, but despite the urban setting and Latin-flavored soundtrack, El Cantante follows virtually the same trajectory as Ray and Walk the Line (Ichaso has also directed biopics of Jimi Hendrix and Muhammad Ali). His movie looks and sounds authentic, but Lavoe's story might've been better served as nonfiction. There's a sense that there was more to the man than what appears on screen. --Kathleen C. Fennessy
Customer Review: El cantante sings!
I loved this movie and I also love JLo and Marc Anthony! I think this movie was underrated. If you are truly interested in Hector Lavoe, you will love it. If you buy it just cause you want to see JLo and Marc, you probably won't like it. They are good in the movie but the story is what made it for me. Of course, it goes without saying, Marc Anthony's voice is supberb!
Customer Review: WONDERFUL....
I rented this film recently and was surprised at how good it was. The story depicts the stormy life and tragic end to the great salsa legend Hector Lavoe. This movie hits you in the heart from the start. It makes you care about the character and his music. I now own a cd of Hector Lavoe and I never knew I could like salsa. Who knew?? His music is amazing and the tragic events of his life makes you want to know the person behind the prose of his songs. My ears know good music when it hears it and this man was a icon. Hector Lavoe.......rest in peace! I'm not much of a fan of Jennifer Lopez but she played a good role. However, another actress (a more popular one) would have made this film more marketable to the non-Hispanic population ( mass audience).

In the past, if you said the word plan to me, I would bolt and run. Im the creative type, a former ballet dancer and choreographerIm terrible with details. When I was dancing professionally, all the details were taken care of; all I had to do was show up and dance. Even when I was choreographing, as long as I met my deadline for when the dance needed to be complete, I could go with the moment, go with the impulse and see where the dance led.

A hearty dose of reality hit when I began to run a dance company. All of a sudden, I had peopleemployees, volunteers and dancerswaiting. I had to know where we were going and how we were going to get there. It was a different world. Every decision had impact down the line. If we were going to have a spring season, I needed to know what we would be performing and where wed be performing it. How many dancers would I need? What about costumes? Were we going to commission music? What would it cost? How would we pay for it all?

It took a long time for me to grasp the impact of having a plan. Because I was running a small, grass roots organization, there never seemed to be enough time, people, money or resources. I was always putting out fires. Every plan I developed changed the moment I keyed in the last sentence and printed it out. Planwho has time to plan? Especially when the plan keeps changing!

Over time, I began to see the planning process as a road map. You know your ultimate goal. You figure out the best way to get there. Your plan needs to include contingencies and have enough space that you can deal with fires and still move forward. And sometimes, the plan changes; it might need some adjustment or tweaking. As long as the goal remains the same and as long as you keep taking steps forward to achieve that goal, your plan will help you get there.

In sales, your goal is revenue-driven. How much money do you want to make? Or a better question: How much profit do you want to make? Then, how are you going to achieve that?

Your basic plan should start with a dollar amount and work backwards. If, for example, you want to gross $500,000 in sales this year, on average, how many sales would that be? What is your average sale? On average, how many prospects do you have to see or speak with to close one sale? So, how many prospects would you need to see or speak with to close the number of sales you would need to reach your goal of $500,000? What steps do you need to take to see or speak with that many prospects?

Wow! What a mouthful! Here is a mathematical formula:

First:

Value of average sale =______________

How many prospects to close one sales: _______________

Then:

Gross sales average sale = total number of sales needed

Number of prospects to close one sale x total number of sales needed = total number of prospects

(This formula is from a dancer who counts up to 8 and starts over again! If I can do ityou can do it!)

2004 Wendy Weiss

Wendy Weiss, The Queen of Cold Calling & Selling Success, is a sales trainer, author and sales coach. Her new program, Cold Calling College, can be ordered by calling: (866) 405-8212. Contact her at wendy@wendyweiss.com. Get her free e-zine at http://www.wendyweiss.com.

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